Does your company need professionally written and graphically pleasing newsletters? Are you a busy sole proprietor who needs a little help getting a campaign off the ground? Or are you an author who needs help blasting a book launch or book signing?
Look no further! I love composing newsletters that share your announcements, events and sales specials in the best possible light.
Why Send Out Newsletters and e-Blasts?
Chances are, you have a mailing list of people who want to hear about your products, services and causes. Sharing news with them is a valuable marketing and promotional opportunity. A well-crafted newsletter can be deployed to your target audience and get the results you need.
Some prefer to send news from their website via email. Others prefer to use services like Constant Contact or iContact, which allows the easy tracking of results and the ability to see who is opening the newsletters. Just log in and manage your marketing from any location. Great newsletter can also include share buttons so the message can go viral.
Drive Sales, Connect with Customers
You want to create awareness and generate sales, right? An effectively curated newsletter includes compelling content and calls to action. Newsletter and e-blasts are perfect to share on social media platforms such as Facebook, Twitter, Google+ and LinkedIn, as well.
Another benefit is that your newsletter drives traffic back to your website, where potential or returning customers can browse, click and place orders. So your e-blast becomes a primary tool for engagement and revenue, while building brand recognition and loyalty. Newsletters can be used as a follow up reminder too, informing audiences of “last chance” opportunities, recurring specials, fan favorites, holiday promotions or the launch of a long-anticipated product or event.
When is the best time to Launch Newsletters and e-Blasts?
Typically, midweek and midday are the “safest” times to deploy your e-blast. For instance, Mondays are hectic, weekends are busy, and so those middle weekdays provide the optimum opening.