Copywriting

Need a copywriter? I deliver!copywriting

Are you navigating a competitive while trying to reach customers? Then you need a copywriter to create ideas and craft concepts for your brand. As a copywriter, I provide creative, cutting-edge, effective copywriting services that appeal to your target audience. Trust me to write remarkable copy that elevates your print and online presence, while complimenting your marketing initiatives.

My job is to help you sell. I’ve been writing for decades and am a highly trained copywriter pursuing a master’s degree in digital marketing. I know how to produce copy that converts.

Check out my credentials here.

What’s a Copywriter?

Copywriters are wordsmiths.

Businesses, organizations and individuals rely on copywriters to convince audiences to “do something.” Therefore, copywriters produce crisp, clean, convincing content for various markets. We pique curiosity, entice, broadcast and promote your goods and services in print and online. The goal is to generate sales, raise awareness or support causes. We know how and why to use certain words, when not to use certain words, and understand the psychology behind market segmentation.

What Copywriters Do

Why do audiences sign up for newsletters, click a link, use a coupon, visit a store, try a product, take advantage of a sale, or respond to any number of calls to action? Because the copy is that good. Copywriters inspire, educate and guide in your voice. We achieve the tone, persona and brand ambassadorship your project requires.

We research topics, analyze the competition, interview subjects, manage projects, source and license images, write marketing campaigns, write advertising copy, layout, place the call to action button, edit, proofread, and much, much more. Your copywriting project may require wit and whimsy, jargon, hard-hitting facts, technical expertise, industry lingo, or a knowledge of trends (sometimes called newsjacking).

Be sure and hire a trained copywriter who knows your industry. If you interview copywriters who have worked for decades and served many different types of organizations (like me), they’ll be familiar with your target market and demonstrate high-powered skills. Below are a few examples of what I, specifically, can do for you:

  • Creative & Advertising: ideas, concepts, headlines, straplines (taglines, slogans, catch phrases), jingles, ad copy
  • Inbound & Outbound Marketing: email campaigns, calls to action, ebooks, radio scripts, video scripts
  • Digital: online campaigns, website copy, calls to action, blogs, social media management, SEO strategies, key word research, analytics, multimedia
  • Technical: expository writing, explanatory writing, white papers, manuals, data compilations, product demos, logic-based rationale, FAQs
  • Direct Mail: standard mailers, e-mail advertisements, direct response copy, direct marketing copy, sales letters, sales lead generation
  • Medical: case studies, scientific writing, data extraction, medical-dental-vision copy, product sales, clinical trials, pharmaceutical advertising copy, U.S. Food & Drug Administration (FDA) requisites, state agency compliance
  • Political: speech writing, scripts, strategy, polls, e-blasts, fundraising copy, direct mail, web content, social media

Scroll down for more industries in need of professional copywriting services, and how I can help.

Copywriting: Art + Science

copywriting

Your copy has to make an impact. You don’t want wording that reads like spam. You don’t want your sales letters to end up in the trash bin. Excellent copywriting is the key to strategic online campaigns. In some cases, the key is to merge conversational wording with effective sales verbiage. In other cases, the copy must be technical, fact-based, and authoritative. That’s why some refer to copywriters (and copyeditors) as “online salesmen.”

It takes training, expertise and experience to launch successful online campaigns. You want your sales letters to be virtual “calls to action.” You want to interact with your customers (and potential customers) with meaningful content that bridges the sales gap. I can help!

Copywriting | Content Marketing | Internet Marketing | SEO | SEO Copywriting

Good copywriting supports your online and print marketing initiatives.  It merges clever wordsmithing with strategy. Businesses need copywriters to create compelling marketing messages that they can deploy with success. The mission is to convince consumers to click, view and act. But copywriting requires specialized skills — not everyone can successfully write marketing copy that resonates with your customers.

Take a look at a few resources I’ve shared to help make sense of content strategies. A trained copywriter can help with all your writing initiatives.

Words that Work as Hard as You Do

I tailor my writing to your organization and initiatives. Creative copywriting, technical copywriting, sales copywriting, content copywriting, digital copyrighting — all matter in the battle for consumer attention.

The following industries all need help putting together clever and consumer-driven copy:

  • B2B
  • B2C
  • Direct Mail
  • Press Releases
  • Marketing & Advertising
    • Billboards
    • Brochures
    • Catalogues
    • Menus
    • Business blogs
    • Radio & Television promos
    • Email & e-Blasts
    • Newsletters
  • Career
    • Headhunters
    • Job Placement
    • Help Wanted
    • Recruiting
    • Internships
  • Consumer, Target Audiences & Demographic
    • Retail
    • Brick and Mortar
    • Online Shopping
    • Sales Events
    • Holiday Promotions
    • E-Blast
    • Coupon
    • Grand Opening & Ribbon Cutting
    • Recall & Consumer Advisory
  • Educational
    • Preschool, Elementary School, Junior High, Middle School, High School
    • Charter School, Online School, Private School & Home School
    • Junior College, University & Trade School
    • Student Recruitment, Student Retention, Sororities, Fraternities
    • Curriculum, Study Groups
    • Extracurricular Activities
    • PTA, PTO, Volunteer Groups, Parent Groups
    • School Boards
  • Financial & Estate Planning
    • Wills
    • Trusts
    • Annuities
    • Giving
  • Fitness Copywriting
    • Weight Loss
    • Work Out
    • Weight Lifting
    • Aerobics
    • Water Aerobics
    • Cardio
    • Strength Training
    • Yoga
    • Zoomba
    • Spin & Cycling
    • DVD Promotional
    • Program Sales
    • Gym Membership
  • Charitable Giving
    • Philanthropy
    • Fundraising
    • Volunteer Recruitment
    • Grants
    • Foundations
    • Endowments
    • Sponsorship
  • Government
    • Municipalities
    • Chamber of Commerce
    • Economic Development Council (EDC)
    • Governmental Agencies
    • County & State
    • Public Relations & Communications
  • Law Enforcement
    • Police, Sheriff, Constable
    • Crime Prevention, Vice, & Training
    • Recruitment, Public Relations
  • Military
    • Army
    • Navy
    • Air Force
    • Marines
    • Coast Guard
    • Civil Air Patrol
    • National Guard
    • Auxiliary
    • Reserves
  • Legal
    • Attorney
    • Lawyers
    • Paralegal
    • Personal Injury
    • Wrongful Death
    • Family Law
    • Probate
    • Mediation
    • Contracts
  • Lifestyle
    • Meditation
    • Wellness
    • Dieting
    • Self Help
    • Coaching
  • Health & Beauty
    • Fashion
    • Style Trends
    • Sales & Promotion
    • New Product Launch
    • Cosmetics
    • Aesthetics
    • Dermal Fillers
    • Anti-Aging
  • Technology
    • IT
    • Engineering
    • Architecture
    • Think Tanks
  • Medical & Dental
    • Homeopathic
    • Alternative
    • Eastern
    • Traditional
    • Western
    • Psychiatry
    • Psychology
    • Orthodontics
    • Periodontics
    • Oral Surgery
    • Gum Surgery
    • Specialized Surgery
    • Chiropractic
    • Weight Loss Surgery
    • Pharma
    • Fertility
  • Parenting
    • Motherhood & Maternity
    • Fatherhood & Paternity
    • Working Mothers
    • Working Fathers
    • Stay-at-Home Mothers
    • Stay-at-Home Fathers
    • Pregnancy
    • Twins
    • Triplets
    • Multiples
    • Post Partum
    • Natural Childbirth
    • VBAC
    • C-Section
    • Premature Birth
    • Infertility
    • In Vitro Fertilization
  • Pets and Animal Welfare
    • Adoption
    • Fostering
    • Rescue
    • Pedigrees
    • Domestic Pets — Dogs, Cats, Birds, Fish, Reptiles
    • Livestock
    • Wildlife
    • Endangered Species
  • Veterinarian
    • Small Breeds
    • Large Breeds
    • Exotics
    • Livestock
    • Equestrian
    • Wildlife
  • Political
    • Local, State, National, Federal
    • International,
    • District
    • Precinct
    • Elections
    • Campaigns
    • Speeches, Town Halls, Rallies
    • Platforms
    • Newsletters, E-Mail Deployment
    • Donations, Giving, Support
  • Real Estate
    • Realtors
    • Brokers
    • HAR
    • Single Family
    • Multiple Family
    • Apartments
    • Townhomes
    • Condos
    • Acreage
    • Urban
    • Suburban
    • Farm & Ranch
  • Religious, Faith Based & Spiritual
    • Mega Churches
    • Church Planting
    • Church Growth
    • Congregation Engagement
    • VBS
    • Sunday School
    • Television
    • Internet
    • Social Media
    • Online Giving
    • Bible Studies
    • Pre-Marital Counseling
    • Children’s Ministries
    • Youth Ministries
    • Adult Ministries
    • Study Groups
    • Small Groups
  • Sports & Recreation
    • Football
    • Baseball
    • Basketball
    • Softball
    • Soccer
    • Volleyball
    • Swimming
    • Golf
    • Lacrosse
    • Hockey
    • Track & Field,
    • High School
    • College
    • Professional — NFL, NBA, MLB
    •  Olympics
  • And More…

If you have a business or organization and want to impact consumers, look no further for a highly qualified copywriter.

Contact melanie@melaniesaxtonmedia.com and get started!